Strategic Corporate Social Responsibility (CSR) for Growing Enterprises

Purpose Possible helps you to maximize your impact without the full-time cost

Today’s customers and employees expect businesses to give back, but small-to-midsized companies often lack the dedicated team or clear roadmap to make their giving count.

Strategic CSR Services by Purpose Possible bridges this gap. We provide fractional, executive-level social impact leadership and strategy backed by a full-service agency. We help businesses transition from good intentions to a measurable, strategic legacy.

OUR CUSTOM CSR SERVICES

Purpose Possible functions as your in-house CSR department, providing comprehensive management from day one:

  • Giving Strategy & Focus: Defining your giving pillars, identifying causes, and tailoring geographic targets.

  • Portfolio & Budget Management: Overseeing giving portfolios to optimize cash flow and maximize philanthropic efficiency.

  • Nonprofit Vetting: Protecting your brand by rigorously vetting potential nonprofit partners for financial health, leadership integrity, and community efficacy.

  • Employee Volunteer Engagement: Building high-impact employee volunteer programs that align with your team’s skills and availability.

  • Impact Reporting: Tracking metrics and creating high quality giving summaries and reports to share with stakeholders, investors, and clients.

Contact us to discuss how Purpose Possible can support your organizations Corporate Social Responsibility.

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A few of our CSR clients include:

WHY STRATEGIC CSR MATTERS

A structured corporate social responsibility program is no longer a luxury—it is a business imperative that yields a high return on community investment:

  • Strengthens Your Corporate Brand: Elevate your market presence, build local trust, and position your brand as an authentic community partner.

  • Increases Team Member Morale: Boost recruitment and retention. Modern employees—especially top tier talent—want to work for companies that actively reflect their values.

  • Maximizes Local Impact: Move beyond the "giant check photo-op." Ensure every dollar and volunteer hour directly serves localized challenges in the communities where you do business.

EXECUTIVE LEADERSHIP, AGENCY BACKING

You don't need a massive budget to drive significant change. By partnering with Purpose Possible, you gain executive-level CSR leadership on a fractional basis. Our team brings decades of cross-sector experience across nonprofits, corporate giving, and philanthropy to turn your social impact goals into a measurable legacy.

Yvonne
Whitaker

Lead CSR Advisor

Yvonne brings more than 30 years of experience pioneering corporate foundations and driving CSR innovation. As the former Director of the NCR Foundation and the Immediate Past President of the Corporate Volunteer Council (CVC) of Atlanta, she possesses deep expertise in aligning corporate strategy with community empowerment. Throughout her career, Yvonne has managed millions in philanthropic portfolios and forged groundbreaking public-private partnerships that deliver measurable impact.

Laura Hennighausen

Director of Strategic Philanthropy

Laura’s work focuses on establishing and evaluating equitable and effective charitable practices with corporate, private, individual, and intermediary funders. She has worked with Mailchimp, T. Rowe Price Foundation, Borealis Philanthropy, Kataly Foundation, and many others.

Laura chairs the boards of MODA and Soul Food Cypher. Prior to joining Purpose Possible in 2020, Laura worked in senior leadership for several nonprofit organizations focusing on public space, historic preservation, and visual art.

Meghan Pietrantonio

Senior Nonprofit Consultant

Meghan most recently served as Head of Strategy and Community Affairs for the Truist Foundation. She led the design and development of the Foundation’s national 5-year strategy, which focuses grantmaking in two pillars: Strengthening Small Businesses and Building Career Pathways to Economic Mobility. She oversaw all national and local grantmaking for the Foundation, including leading the Foundation’s two signature initiatives. Meghan currently serves as the Executive Director of the Georgia Grantmakers Alliance

CASE STUDY IN ACTION: THE FORWARD PROJECT

How Purpose Possible scales impact for major brands.

Contact us today to discuss how we can support your organizations CSR work.

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When local brand Mailchimp (now Intuit) wanted to deepen its commitment to equity, they turned to Purpose Possible to co-create and launch The Forward Project.

This initiative invested heavily in local, Black-led organizations, combining multi-year financial backing with rigorous capacity building. We helped a major brand transform a corporate value statement into a measurable, sustainable, and highly publicized community success story.

We bring this exact framework and rigor to growing businesses.

  • $750,000 investment targeting traditionally overlooked social enterprises in metro Atlanta.

  • $200,000 in unrestricted grants to 3 awardee organizations: College AIM, The Counter Narrative Project, and Hand, Heart and Soul Project / Little Ones Learning Center.

  • $5,000 to $11,000 to 12 additional finalist organizations to accelerate their community impact.

  • A comprehensive vetting process utilizing a 14-member investment committee consisting of local artists, small business owners, and nonprofit leaders.

  • While Mailchimp provided the essential capital, Purpose Possible helped to ensure sustainable growth, acting as the strategic infrastructure partner to build operational capacity.

  • Purpose Possible delivered advisory services to the awardees across key business verticals—including fundraising, business development, communications, and hiring—allowing the organizations to scale with executive-level guidance.