Staying Connected with Funders
Strengthening Relationships Through Communication and Stewardship
Written by Caroline Egan
Fundraising Consultant
Prioritizing stewardship can be challenging. However, it is one of the most essential and valuable responsibilities of any organization committed to lasting impact. Funders view grantees as trusted partners, which is why building and maintaining strong relationships is critical. Ongoing engagement with funders ensures your organization stays top of mind and demonstrates your value as a trusted partner.
Whether you’re responding to new developments, adapting your programming, or simply looking to deepen connections, here are five key ways nonprofits can build meaningful relationships with funders:
Be Proactive and Transparent
Clear, honest communication builds trust. Are you having to pause a specific program? Are people in the communities you serve facing increased risk? What’s your plan to address these concerns? Funders don’t expect a perfect solution, but they do want to see that you are being proactive. This shows resiliency and transparency, which they will appreciate.
Tip: Consider sending a short, personalized note to key funders about how any developments are impacting your work—and be transparent.
Emphasize Mission
Your commitment to your mission is unwavering, and funders who support your work do so because they believe in your organization’s vision and values.
Tip: During times of uncertainty, try reframing parts of the conversation around shared goals, the mission, and your “why” rather than external developments.
Create Opportunities for Dialogue
Host a listening session, participate in a roundtable, or convene other local nonprofits. Many funders are also trying to understand the broader landscape and are looking for trusted partners to help make sense of it. These activities can help position your organization as a thought leader and collaborative voice in the community.
Tip: Hosting or participating in conversations allows your organization to be seen as proactive and engaged.
Share Regular Updates and Stories of Impact
Keep funders—and potential funders—informed by sharing stories of impact. Even small wins serve as powerful reminders of the real people behind the programs. Share updates through your organization’s newsletters, annual reports, and invitations to events and programs.
Tip: Send a bi-monthly or quarterly newsletter if you aren’t already—and be sure your funding partners subscribe. A handwritten note or invitation to a special event can also deepen the relationship.
Engage Through Networking Events
Attend networking events, conferences, and community forums where funders are likely to be present. This allows you to introduce (or reintroduce) yourself and your organization.
Tip: Always follow up afterward with a personal note. This is a natural first step to setting up a meeting or call with a foundation, if you are looking to do so.
Maintaining strong funder relationships is not just about securing future resources—it’s about reinforcing your organization’s reputation, demonstrating leadership, and cultivating long-term support for your mission. Through proactive engagement, honest communication, and consistent updates, nonprofits can remain trusted and valued partners to their funders.